Research Rollout
State of Software Delivery 2025
Client: Harness
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We executed a full-scale research initiative and content strategy to bring the State of Software Delivery findings to market. Our services encompassed the entire journey: commissioning third-party research to gather authentic industry insights, distilling and tabulating raw data into actionable intelligence, and crafting a comprehensive written report that distilled key themes and findings.
We then leveraged that research-backed content to produce a strategic virtual event, bringing together industry panelists to discuss the critical themes uncovered in our research and provide expert commentary on what the data means for the industry.
Throughout the campaign, we positioned the research as an exclusive, must-see resource, giving audiences a first-look at groundbreaking insights on how developers can harness AI to meet market demand and drive rapid innovation. This ultimately created multiple touchpoints to engage, educate, and convert our target audience.
Research Report
DLP Disconnect
Client: Cyberhaven
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The goal was to develop and execute a targeted research initiative and content strategy to expose critical gaps in modern data loss prevention practices. Our comprehensive approach included surveying 300 security leaders to uncover why legacy DLP solutions fall short and what organizations must change to stay protected.
We distilled the research findings into a compelling written report that reveals what forward-looking organizations are doing differently to address today's data loss prevention challenges. The result is an authoritative, research-backed resource that positions Cyberhaven as a thought leader while providing security teams with actionable insights on evolving their DLP strategies for the modern threat landscape.
SEO Library
InfoSec Essentials
Client: Cyberhaven
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In order to drive organic traffic growth via SEO, we developed and launched InfoSec Essentials, a dynamic, regularly-updated resource hub designed to position Cyberhaven as the go-to authority on data protection, insider risk, and modern security strategies.
The content strategy encompassed ongoing keyword research, subject matter expert commentary, and curated insights that are refreshed weekly to ensure their audience stayed informed and ahead of evolving threats.
By delivering consistent, high-quality thought leadership across multiple content formats, we've created a sticky, authoritative resource that builds trust, drives repeat engagement, and establishes your organization as a trusted advisor in an increasingly complex security landscape.
Ebook
Definitive Guide to Zero-Trust Data Protection
Client: Rubrik
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This authoritative guide positions Rubrik as the thought leader in zero trust data security. Our content development process included extensive research into zero trust principles, data security best practices, and industry challenges, combined with expert interviews and technical insights to create a definitive resource.
We crafted a well-structured, in-depth guide that educates organizations on why zero trust is essential, how to implement it effectively, and how Rubrik enables seamless zero trust adoption. The result is a high-value asset that establishes credibility, provides actionable guidance to security leaders, generates qualified leads, and serves as a cornerstone resource for your content marketing efforts and thought leadership strategy.