MQL Magnet

You published the blog series. You launched the ebook. You even got a decent webinar turnout. But when your VP of Sales asks how many qualified leads came from content last quarter, you open the dashboard and feel your stomach drop. The traffic numbers look fine. Engagement is decent. But pipeline attribution from content? Almost nonexistent. If that scenario sounds familiar, you're not alone. According to Content Marketing Institute's 2025 B2B benchmarks, 58% of B2B marketers rate their...

Enterprise tech buyers are exhausted by reps who show up with prepackaged solutions to problems they never bothered to understand. In this Forbes Communications Council article, MQL Magnet CEO Harold Bell explains why the sellers who consistently win aren't running the slickest demos — they're the ones who lead with genuine curiosity, industry insight and thoughtful questions. The relationship itself has become the real competitive advantage in enterprise sales.

Before O'Reilly Media was the gold standard in tech learning, Sharon Cordesse was at Macworld — selling Apple when nobody was betting on the Mac. That's where she built her challenger brand strategy: the version where every word earns its place because brand recognition isn't doing the work for you. On this episode of Magnetic, host Harold Bell asks Sharon what those early years taught her. If you're competing without budget or name recognition, her framework changes how you approach messaging e