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B2B content creation services for lean teams

We produce long-form, technical, and enablement content that enterprises actually use. All organized for search and AI engines.

MQL Magnet content development kit

15+ YEARS CREATING WITH BRANDS YOU ♥︎

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Our content development services

Content development turns a strategy into finished assets, whitepapers, articles, guides, and sales content, written for a specific buyer. MQL Magnet creates B2B content for enterprise technology brands and structures every asset for answer engines, so it ranks, converts, and gets cited in AI results.

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Long-Form Content Writing

Create in-depth articles, guides, and thought leadership pieces that establish authority and drive organic visibility.

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Podcast Content Development

We can write scripts, outline episode, or create interview frameworks for podcast series and audio content programs.

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Case Study Development

Produce compelling customer success stories that showcase real-world results and build credibility with prospects.

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Whitepaper & ebook Development

We'll write comprehensive, data-driven resources that establish expertise and generate qualified leads.

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Webinar & Virtual Event Content

Develop webinar scripts, presentation decks, and supporting materials for live educational events.

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Blog Post & SEO Content Writing

Get search-optimized blog content that educates your audience, drives organic traffic, and supports your strategy.

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Video Content Script Writing

Develop compelling scripts for case studies, product demos, thought leadership interviews, and explainer videos.

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Customer Testimonial
& Interview Content

Develop interview questions, and create narrative frameworks that capture compelling customer voices.

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Browse our custom content solutions with O'Reilly Media

Previous client examples

We built the DevOps Academy content library for Harness, and the long form and whitepaper programs that several of our enterprise clients now run as their primary inbound engine. Our work spans cloud, security, data, and DevOps focused brands.

Definitive Guide to Real-world Context ebook cover

Branded ebook: The Definitive Guide to Real-World Context

Client: PredictHQ

 

Read ebook

This comprehensive, category-defining ebook titled "The Definitive Guide to Real-World Context" serves as a category-creation piece, positioning PredictHQ as the originator and authority on real-world context for demand forecasting, AI models, and business operations.

Data Loss Prevention For Dummies by Cyberhaven

3rd party ebook: Data Loss Prevention For Dummies

Client: Cyberhaven
 

Read ebook

By delivering authoritative, easy-to-understand content in a high-value format, we created a lead-generation powerhouse that attracted qualified prospects, established thought leadership, and built trust with our audience navigating modern data loss.

AI-Native Software Delivery by Oreilly and Harness

3rd party report: AI-Native Software Delivery

Client: Harness

 

Read report

This prestigious O'Reilly publication serves as a game-changing asset that amplifies your brand credibility, positions your organization as an industry innovator, attracts top engineering talent, and established a trusted voices shaping the future of DevOps in an AI world.

Definitive Guide to Zero Trust Data Security by Rubrik

Branded whitepaper: Definitive Guide to Zero Trust Data Security

Client: Rubrik

 

Read whitepaper

This authoritative guide positions Rubrik as the thought leader in zero trust data security. Our content development process included extensive research into zero trust principles, data security best practices, and industry challenges, combined with technical insights.

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Executive Guide to AI: Stabilizing Private Market Fragility ebook cover
Executive Guide to AI: Reducing Commercial Real Estate Risk ebook cover

Persona-based guides:

Executive Guide to AI

Client: Unframe

 

The Executive Guide to AI is the vertical face of Unframe's horizontal capability story, translating those same capabilities into the language of a specific operator inside a specific industry

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Why MQL Magnet:
Creating compelling content

We produce high-impact content across every format and channel. Everything from long-form articles, case studies, whitepapers, and video scripts, to email sequences, landing page copy, and more. We pair subject matter expertise with conversion focused creation. 

New to the discipline? You should start with What content marketing is.

See how the method works across engines in the Engine Optimization Matrix

Decide what to create first with our portfolio of B2B content strategy services

Get your content seen with our Content Distribution Services

Frequently asked questions (FAQs) 

Here are 6 considerations to include in your evaluation.

What's the difference between content strategy and creation?

Strategy decides what to create and why. Development is the work of creating it. We offer both, and content development can run on a strategy we build or one your team already owns.

Do you write technical content for engineers and developers?

Yes. We interview your subject matter experts and produce technically accurate content for developer and practitioner audiences, including documentation style guides, architecture explainers, and hands on tutorials.

How do you keep our brand voice consistent across writers?

We build a voice and editorial standard at the start of the engagement, then govern every asset against it with editing and fact checking, so output reads as one voice regardless of who drafts it.

How much content can you produce per month?

Output depends on format and depth, but we commit to a defined monthly cadence so quality and voice compound. We scope this against your roadmap during onboarding.

How do you make content rank and get cited by AI?

Every asset is built with a short answer block, structured FAQ schema, topical depth, and clear formatting, so it performs across SEO, AEO, GEO, and LLMO rather than search alone.

Do you handle original research and data?

Yes. We design and produce research reports and data driven assets, which are among the strongest formats for earning citations, backlinks, and authority.

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Get help solving your content issues from proven experts

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