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B2B content creation services for lean teams

We produce long-form, technical, and enablement content that enterprises actually use. All organized for search and AI engines.

MQL Magnet content development kit

15+ YEARS CREATING WITH BRANDS YOU ♥︎

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Rubrik white logo transparent
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The 4.8 of 5 rating MQL Magnet received from G2
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The 4.9 of 5 rating MQL Magnet received from SEMrush

Our content development services

Content development turns a strategy into finished assets, whitepapers, articles, guides, and sales content, written for a specific buyer. MQL Magnet creates B2B content for enterprise technology brands and structures every asset for answer engines, so it ranks, converts, and gets cited in AI results.

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Long-Form Content Writing

Create in-depth articles, guides, and thought leadership pieces that establish authority and drive organic visibility.

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Podcast Content Development

We can write scripts, outline episode, or create interview frameworks for podcast series and audio content programs.

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Case Study Development

Produce compelling customer success stories that showcase real-world results and build credibility with prospects.

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Whitepaper & ebook Development

We'll write comprehensive, data-driven resources that establish expertise and generate qualified leads.

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Webinar & Virtual Event Content

Develop webinar scripts, presentation decks, and supporting materials for live educational events.

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Blog Post & SEO Content Writing

Get search-optimized blog content that educates your audience, drives organic traffic, and supports your strategy.

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Video Content Script Writing

Develop compelling scripts for case studies, product demos, thought leadership interviews, and explainer videos.

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Customer Testimonial
& Interview Content

Develop interview questions, and create narrative frameworks that capture compelling customer voices.

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Browse our custom content solutions with O'Reilly Media

Previous client examples

We built the DevOps Academy content library for Harness, and the long form and whitepaper programs that several of our enterprise clients now run as their primary inbound engine. Our work spans cloud, security, data, and DevOps focused brands.

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Branded ebook

Definitive Guide to Real-World Context 
Client: PredictHQ
Read ebook

This comprehensive, category-defining ebook titled "The Definitive Guide to Real-World Context" serves as a category-creation piece, positioning PredictHQ as the originator and authority on real-world context for demand forecasting, AI models, and business operations.

 

The ebook is structured across four parts and eleven chapters to provide detailed use cases and industry deployments so prospects can truly understand and articulate just how impactful real-world context is when applied to today's digital landscape of mobile applications and artificial intelligence. 

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3rd party ebook

Data Loss Prevention For Dummies
Client: Cyberhaven
Read ebook

To democratize access to critical security knowledge and position your organization as an approachable authority, we developed and produced the "Data Loss Prevention for Dummies" eBook—a comprehensive yet accessible guide designed to educate enterprises on protecting their most valuable assets.

The content strategy broke down complex DLP concepts into digestible, actionable insights without sacrificing depth or credibility. We combined expert research, real-world examples, and practical frameworks to create a resource that empowers both security practitioners and business leaders to understand and implement effective data protection strategies.

By delivering authoritative, easy-to-understand content in a high-value format, we created a lead-generation powerhouse that attracts qualified prospects, establishes thought leadership, builds trust with your audience, and positions your organization as the go-to partner for navigating modern data loss prevention challenges.

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3rd party report

AI-Native Software Delivery
Client: Harness

Read report

As enterprises accelerate their digital transformation and AI becomes central to competitive advantage, we helped develop "AI Native Software Delivery," published by O'Reilly—the definitive guide for engineering leaders navigating the intersection of AI and modern DevOps practices.

Our approach synthesized cutting-edge research, expert insights, and practical frameworks that explore how AI is fundamentally transforming deployment automation, release velocity, and engineering team productivity. We crafted a rigorous, forward-thinking narrative that equips practitioners with the knowledge and tools to architect AI-native delivery systems and stay ahead of industry evolution.

This prestigious O'Reilly publication serves as a game-changing asset that amplifies your brand credibility, positions your organization as an industry innovator, attracts top engineering talent, and establishes your executives as trusted voices shaping the future of software delivery in an AI-powered world.

Definitive Guide to Zero Trust Data Secu

Branded whitepaper

Definitive Guide to Zero-Trust Data Protection
Client: Rubrik
Read whitepaper

This authoritative guide positions Rubrik as the thought leader in zero trust data security. Our content development process included extensive research into zero trust principles, data security best practices, and industry challenges, combined with expert interviews and technical insights to create a definitive resource.

 

We crafted a well-structured, in-depth guide that educates organizations on why zero trust is essential, how to implement it effectively, and how Rubrik enables seamless zero trust adoption. The result is a high-value asset that establishes credibility, provides actionable guidance to security leaders, generates qualified leads, and serves as a cornerstone resource for your content marketing efforts and thought leadership strategy.

Why MQL Magnet:
Compelling content

We produce high-impact content across every format and channel. Everything from long-form articles, case studies, whitepapers, and video scripts, to email sequences, landing page copy, and more. We pair subject matter expertise with conversion focused creation. 

Frequently asked questions (FAQs) 

Here are 6 considerations to include in your evaluation.

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