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Learn effective lead generation strategies

Designed for enterprise and tech marketers, this is your learning hub for mastering lead generation strategies. Discover proven best practices to elevate your marketing effectiveness.

A growing plant symbolizing money with coins acting as the soil

76%

of B2B marketers say content drives leads

70%

of B2B marketers say SEO drives more sales than PPC

70%

of B2B marketers raised their lead gen budget

81%

of B2B marketers think

GenAI boosts their roles

Forbes

As a member of the Forbes Communications Council, we publish regular perspectives on B2B marketing, AI, and enterprise selling. This category collects those Forbes articles along with expanded commentary, giving you the full argument behind each piece and how to apply it to your own marketing organization.

A large group of B2B technology buyers meeting

A large group of B2B technology buyers meeting

The B2B Buying Committee is Bigger and Quieter than You Think

Jul 67 min read

Partner Over Product book by Harold Bell featured in the Forbes Councils Executive Library

Partner Over Product book by Harold Bell featured in the Forbes Councils Executive Library

Consultative Selling: Win Deals without Losing the Plot

Jul 17 min read

Will AI Replace Marketers? We'll Give the Honest Answer...

Will AI Replace Marketers? We'll Give the Honest Answer...

Will AI Replace Marketers? We'll Give the Honest Answer...

Jun 227 min read

Forbes Communications Council: Prospects Want Partners, Not Products, In Enterprise Tech Sales

Forbes Communications Council: Prospects Want Partners, Not Products, In Enterprise Tech Sales

Buyer Fatigue in Enterprise Sales and the Case for Partners Over Pitches

Apr 24 min read

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