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Learn effective lead generation strategies

Designed for enterprise and tech marketers, this is your learning hub for mastering lead generation strategies. Discover proven best practices to elevate your marketing effectiveness.

A growing plant symbolizing money with coins acting as the soil

76%

of B2B marketers say content drives leads

70%

of B2B marketers say SEO drives more sales than PPC

70%

of B2B marketers raised their lead gen budget

81%

of B2B marketers think

GenAI boosts their roles

Video

Video is the fastest way to build trust with technical buyers. This category features the Magnetic video series, including conversations with leaders from the private and public sectors, plus practical guidance on video marketing strategy, production, and distribution for B2B brands.

Nick Farrar rebranded his own agency from Workbrands to Shaped By

Nick Farrar rebranded his own agency from Workbrands to Shaped By

Rebranding Strategy in Practice: The Birth of a New Creative Agency

May 254 min read

East Palo Alto's Mayor talks Brand Narrative Strategy

May 234 min read

Mayor Webster Lincoln how he advocates for a direction when the room is skeptical.

Mayor Webster Lincoln how he advocates for a direction when the room is skeptical.

Executive Buy-In Strategy: How to Advocate with Skeptics

May 235 min read

Sharon Cordesse talks about navigating customer tension for decades at O'Reilly Media.

Sharon Cordesse talks about navigating customer tension for decades at O'Reilly Media.

Buyer Motivation: How to Pitch to Technical Teams

May 234 min read

Mayor Webster Lincoln Talks How He Bridges a 40-Year Experience Gap

Mayor Webster Lincoln Talks How He Bridges a 40-Year Experience Gap

Messaging Across Personas: How to Bridge Experience Gaps

May 234 min read

Marketing to Technical Audiences: How O'Reilly Media Earns Trust

Marketing to Technical Audiences: How O'Reilly Media Earns Trust

Marketing to Technical Audiences: How O'Reilly Media Earns Trust

May 232 min read

Message Testing: Knowing When to Pivot and When to Persist

Message Testing: Knowing When to Pivot and When to Persist

Message Testing: Knowing When to Pivot and When to Persist

May 234 min read

Sharon Cordesse on how she translates a mission-driven message into something that closes deals

Sharon Cordesse on how she translates a mission-driven message into something that closes deals

Mission-Driven Marketing: How O'Reilly Turns Purpose to Revenue

May 232 min read

Sharon Cordesse Talks Common Messaging Mistakes

Sharon Cordesse Talks Common Messaging Mistakes

Common Messaging Mistakes and the Error That Undermines Everything

May 234 min read

Sharon Cordesse of O'Reilly and Harold Bell of MQL Magnet Discuss When to Adjust Your Sales Message

Sharon Cordesse of O'Reilly and Harold Bell of MQL Magnet Discuss When to Adjust Your Sales Message

When to Adjust Your Sales Message and When to Let It Breathe

May 62 min read

Nick Farrar and Harold Bell discuss simplicity in marketing

Nick Farrar and Harold Bell discuss simplicity in marketing

The Case for Simple Marketing: How to Fight the Instinct for More

Apr 302 min read

Mayor Webster Lincoln of East Palo Alto sitting with Harold Bell, CEO of MQL Magnet

Mayor Webster Lincoln of East Palo Alto sitting with Harold Bell, CEO of MQL Magnet

Data-Driven Storytelling: How Mayor Lincoln Leads With Impact

Apr 294 min read

Executive Messaging: Analyzing the Nutanix CXO Campaign

Executive Messaging: Analyzing the Nutanix CXO Campaign

Executive Messaging: Analyzing the Nutanix CXO Campaign

Apr 242 min read

How O'Reilly Mastered Brand Consistency

Apr 162 min read

Mayor Webster Lincoln discusses finding the signal through the noise

Mayor Webster Lincoln discusses finding the signal through the noise

Finding the Signal in the Noise: A Data Scientist's Approach

Apr 92 min read

Shaped By CEO Nick Farrar shares his experience as a designer and how that influenced his life supporting tech companies

Shaped By CEO Nick Farrar shares his experience as a designer and how that influenced his life supporting tech companies

Design Thinking in Branding: How Furniture Influences Tech

Apr 74 min read

MQL Magnet CEO Harold Bell hosting an episode of Content Clinic

MQL Magnet CEO Harold Bell hosting an episode of Content Clinic

Why Your Content Isn't Converting (and What to Fix First)

Apr 37 min read

Sharon Cordesse Shares what she learned Selling Apple When Nobody Cared

Sharon Cordesse Shares what she learned Selling Apple When Nobody Cared

Challenger Brand Strategy: Sharon's Experience at Apple When Nobody Cared

Apr 24 min read

Mayor Webster Lincoln of East Palo Alto sitting with Harold Bell, CEO of MQL Magnet

Mayor Webster Lincoln of East Palo Alto sitting with Harold Bell, CEO of MQL Magnet

Competitive Positioning: Learning from a Mayor's Upset Victory

Mar 314 min read

From content to closed-won.

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